Rodolfo Enrique Fogwill was a very influential writer—his work is considered one of the most important in Argentine literature in recent decades. He studied medicine, philosophy and sociology, and taught for a while. He worked in advertising and marketing, fields in which he had a very good reputation (and which clearly influenced his books). When he was 39, after winning an important prize for his short story “Muchacha punk,” he decided to write full-time. An author of poems, short stories, and novels, all his work is characterized by a style that is forceful, versatile, and very personal. He set up his own publishing house, Tierra Baldía. Fogwill—that's how he wished to be called, just by his surname—promoted the work of poets and fiction writers who were then unknown but today have considerable reputations, such as César Aira and brothers Osvaldo and Leónidas Lamborghini. Over the course of his career, he won multiple awards including a Guggenheim Fellowship and Argentina’s Premio Nacional de Literatura.